When it comes to advertising the term ‘viral’ is something that every marketer dreams of. Of course, it comes with an inherent sense of exclusivity that’s extremely difficult to achieve. That said, it’s not impossible. With the right approach, you too can launch a campaign that could very well go viral. To get you inspired we’ve put together a list of killer marketing campaigns that were positively epidemic!
Haven’t heard of the ice bucket challenge? You’ve obviously been living under a rock! Launched in 2014, the campaign caught the attention of everyone from celebrities, sports stars and everyday Tom, Dick and Harrys. In just three months the BBC reported that over 2.4 million challenge videos were uploaded to Facebook raising a huge $98.2 million to the ALS Association (US) and £2.7 million to the MND Association (UK). This one highlights just how valuable social media can be to marketers.
Dove’s “Real Beauty Sketches”
Consumers love integrity, and the Dove “Real Beauty Sketches” milked this for everything it’s worth. The uplifting videos received over 114 million views the first month, with the videos uploaded in 25 languages and viewed in over 100 countries. The moral of this story is to think global and use the power of the internet to spread your message far and wide.
Lay’s “Do Us a Flavour”
When it comes to the prize for customer interactivity, Lay’s takes the cake with its “Do Us a Flavour.” All up, the contest received over 4 million entries! The competition to create a new flavour and win US$1 million in the process is a fantastic example of how customer involvement can seriously up a brand’s public profile.
Air New Zealand an Expected Briefing
When you can get on-land web browsers actively watching airline safety videos in their spare time, you know you’ve hit the jackpot. In 2012 Air New Zealand released a tongue in cheek safety video that received over 12.1 million views across the globe. The lesson? It pays to have a sense of humour!
Red Bull Space Jump
And the award for extreme shock appeal goes to… Red Bull! No surprises here! When the brand released a video of Felix Baumgartner completing an iconic space jump back in 2012, the world went crazy.
We hope you’ve learnt some valuable marketing lessons from these killer campaigns. If you want the best of the best on your side, why not check out HipDot Media’s viral marketing services that are designed to create extreme buzz around any product.