From the joint dream of an interior design loving couple to a global website used by 35 million homeowners, home design enthusiasts and home improvement professionals around the world, Houzz has established itself as an entity within the property sphere. For interior design professionals, creating a stellar Houzz profile is an absolute must. Competition is cut throat which means that you should be doing everything you can to stand out from a style savvy crowd. To help you out, we’ve revealed our top insider secrets for Houzz success.
Complete your profile
Just like Facebook, Houzz loves a profile that’s packed full of information. And surprise, surprise, so do your clients. Get your profile to 100% and you’ll be laughing. Here’s a breakdown of exactly what this means:
- 20% – Profile basis
- 15% – Contact info
- 10% – business description
- 25% – 5 or more photos of your work
- 15% – 3 or more reviews
- ‘15% – A Houzz badge on your website
Upload stunning pics
Humans are inherently visual beings, and when it comes to winning over interior design clients this trait couldn’t be more important. Give browsers a glimpse at the stunning spaces they could create by uploading gorgeous pics of your past projects.
Captivate the imagination by creating beautiful Ideabooks that will inspire your clients. As well as creating your own, you should also attempt to land your project photographs into as many external Ideabooks as possible. This is a fantastic way to win new business.
Add image descriptions
While the images themselves may be what entices clients to hire you as an interior designer, descriptions are an essential part of attracting them to your profile in the first place. As well as helping boost your Houzz search rankings, tagged pictures will also get your profile up Google. When tagging pictures think about the search behaviour of clients. For example, colours, textures, materials, shapes, furniture, appliances and so on should all be included. The more detailed your descriptions, the more hits your pictures will receive!
Build your community
At its core Houzz is an online community of creatives which means you should always be making an effort to get social. Use your profile to connect with fellow professionals, answer client questions, comment on projects and so on. Ready to create a Houzz profile that packed full of the ingredients of success? If you need a little extra help HipDot Media is here to support you with our expert Houzz profile creation service that’s guaranteed to win you business.