When it comes to boosting interior design business profiles marketing is the bread and butter of any strategy. Of course, not all aesthetic gurus are also marketing experts, which is why many outsource the job to an external provider. This ultimately leaves them with more time to do what they do best – creating outstandingly beautiful spaces.
Wondering whether or not you should take the plunge? Here’s 10 questions to ask yourself before outsourcing your marketing to a third party.
Is the ROI worthwhile?
Top notch marketing services aren’t free which is why it’s important to ask yourself whether or not investing in them will offer you ROI. For example, do you investigate that leaving marketing to the experts will give you more time to focus on providing an interior design service?
Is your provider online focussed?
The latest research shows that 85% of consumers use the internet to find local services. Make sure your marketer gets you seen.
Do they still believe in SEO?
A huge 75% of users never scroll past the first page of search results, which means that SEO is still hugely important.
Is every client an individual?
Unfortunately a one size fits all approach simply doesn’t work when it comes to marketing SMEs. Make sure your service provider takes the time to treat your business as an individual.
Do you have a goal?
Before outsourcing your marketing set your business clear cut goals. You can then use these to work with your marketer on developing a winning campaign.
How will you measure the vendor’s success?
To ensure that you’re getting your money’s worth come up with ways that you can measure your vendor’s success. This includes identifying and tracking metrics prior to enlisting their services.
Does the agency have a good reputation?
To give yourself peace of mind track down an agency that is certified with glowing reviews and a great reputation.
Independent or large scale?
More often than not, independently owned and operated agencies are able to offer you a far more personalised service.
Are you in search of an all-encompassing approach that draws on every possible element or will you reign things in and focus on mastering just a handful of techniques?
What’s your budget?
Before starting the search for a marketer set yourself a clear budget. Room for fluctuation is fine, just be sure not to blow the bank.
Answered all these questions? Let the search begin!