The world of digital advertising is stranger to the term ‘content marketing.’ In fact, over the past few years it’s skyrocketed in popularity, with everyone from the big Fortune 500 companies to small SMEs getting on board. But what exactly is content marketing, and how can you use it to better connect with your customers? Read on for our expert guide to rolling out killer content marketing campaigns that are guaranteed to get engagement through the roof.
Tell stories
Humans have an inherent infatuation with storytelling, and your content marketing strategy should tap into this trait. By releasing content in instalments, giving information a personal edge and gradually moving prospects through a conversion tunnel, you can give your customers a storybook experience that has them utterly infatuated.
Use video
Video is THE hottest tool of 2015, with the world’s top marketers swearing by it. They’re hugely effective, with Dr. James McQuivey of Forrester Research maintaining that just one minute of video is worth 1.8 million words! Plus, the chances of video going viral are immensely higher than other content forms.
Develop infographics
Informational and informative, infographics are a fantastic way to connect with your customers. They encompass the benefits of storytelling and condense bucket loads of information into bite sized visual snippets that are easy to digest. Infographics are also wonderfully shareable which means the likelihood of shares on social media platforms is high.
Write enticing headlines
Want your content to get noticed? Awesome headlines are an absolute must! According to CopyBlogger 8 out of 10 people read headline copy, while just 2 out of 10 go on to read the actual body of the post. Be compelling, edgy, enticing and of course, to the point.
Be interactive
Keep your customers engaged by offering them dynamic content that stimulates the imagination. Webinars are a great way to build an online audience as they offer digitalised benefits with a tangible edge. They’re also terrifically scalable which means you can host as many attendees as you want, from locations across the globe.
Want to create content marketing strategies that rock? We’ll help you get there with our bespoke content marketing strategies designed to engage at every level.