I recently read the book Start with Why by Simon Sinek. The book has a very interesing premise: all the truely great companies in the world start with their purpose, and everything they do is driven by that purpose. “Make money” cannot be the purpose, making money is the definition of a business, if you aren’t trying to make money, you aren’t operating a business. You need a bigger purpose.
This book led me to think about why I do business.
I want to help the owners of small and medium closely-held family businessesbe successful so that they can live the lifestyle that they want to live.
What is your why? Let us know on Twitter