The interior design industry is cut throat, with oodles of wildly talented professionals competing for clients. This means that if you want to get ahead, you’ll need to arm your business with a hard hitting advertising strategy designed to convert at every...
As one of the world’s biggest platforms for home décor inspiration, Houzz is a must utilise tool for any interior designer. It’s essentially a global social network with colossal sales potential, and we’re here to show you how to tap into it. Ready to supercharge your...
When it comes to winning over new interior design clients a powerful cross promotion strategy is an absolute must. Content is an essential part of growing your business, expanding your customer base and ensuring that when people want to create beautiful spaces, you’re...
Do you run a fabulous interior design business but can’t quite seem to drum up the clientele you need to get it up and running? We’re here to help! Read on as we explore 25 free marketing strategies that you may not have dabbled in yet. Who knows, they could just be...
Social media is one of the most powerful tools an interior design business can leverage. However unlike the personal side of social, creating a killer business strategy isn’t quite as simple as posting a cute pic and watching the ‘likes’ roll in. So how can you use...
Regardless of how stunning your website, how captivating your content or how amazing your product, the fact is that without an effective SEO strategy your efforts are inept. With the interior design industry encompassing a plethora of creative keywords it’s essential...
Managing your Marketing Takes a Lot of Work, How Can You Make It Easier? Any SME owner will testify that when it comes to drumming up new business, marketing is key. Thankfully, modern day businesses enjoy access to a plethora of technological tools designed to make...
In our last installment of the marketing funnel series we covered the very top of the funnel. This is where you have the Awareness or Attention of the person. These are the first two stages of the AIDA Marketing Funnel. While we have their attention, you are going to...
The “sales funnel” is a multi-step process where you guide potential customers to being actual customers. Much like a funnel, the beginning is wider and the end is narrower. This is because your number of potential clients is much larger than the number of...
I recently read the book Start with Why by Simon Sinek. The book has a very interesing premise: all the truely great companies in the world start with their purpose, and everything they do is driven by that purpose. “Make money” cannot be the purpose, making money is...
