The interior design industry is cut throat, with oodles of wildly talented professionals competing for clients. This means that if you want to get ahead, you’ll need to arm your business with a hard hitting advertising strategy designed to convert at every opportunity. Here’s how!
Get Listed in Online Directories
Did you know that MineWhat.com has revealed that 81% of shoppers conduct online research before making a purchase? By showcasing your business in online directories you’ll be tapping into the huge consumer demographic that relies on the internet to track down B2C services. Remember to utilise both local and national databases for your best shot at getting found.
Be Visual
Humans LOVE visual stimulation, especially when it comes to interior design. Sites such as Pinterest, Instagram and Flickr are fantastic for inspiring clients with décor ideas – high resolution, of course!
Utilise Houzz
Used by a community of over 35 million homeowners, home design enthusiasts and home improvement professionals across the globe, Houzz is a must utilise platform for the contemporary interior designer. It’s essentially a free form of advertising where you can showcase your projects, services, expertise and more.
Be Social
We’ve said it a million times and we’ll say it again, social media is one of the most powerful and inexpensive ways any business can market themselves.
Learn to Love videos
Pegged as this year’s hottest advertising technique, videos can be a hugely valuable marketing technique. Forrester Research’s Dr. James McQuivey asserts that “a minute of video is worth 1.8 million words” while other internet experts maintain that videos are far more likely to go viral than their still image or text counterparts.
Start Blogging
In-house blogs are a fantastic way to offer your clients useful information, establish your business as an industry experts AND get your pages flying up the search engine ranking. Updating once to twice a week is ideal.
Start Whetting APP-etites
In 2014 Kissmetrics confirmed that 78% of mobile searches for local business information resulted in a purchase. Tap into the mobile shopping trend by offering browsers a mobile friendly experience that allows them to enlist your services from anywhere, at any time.
Want to know more about how to increase engagement and get conversions through the roof? Our expert team of HipDot Media gurus is on-hand to help you implement seriously effective advertising strategies that are guaranteed to get people talking.