As one of the world’s biggest platforms for home décor inspiration, Houzz is a must utilise tool for any interior designer. It’s essentially a global social network with colossal sales potential, and we’re here to show you how to tap into it. Ready to supercharge your Houzz marketing strategy? Read on for four fabulous new ways to market your interior design business on Houzz.
Get Social
As mentioned above, Houzz is a fantastic place to engage with both local and international interior designers and interior design clients. If you want to boost the exposure of your profile getting social is an absolute must. Sure, Houzz favours active profiles but by engaging with the online community you’ll greatly increase your chances of getting incidentally found by users. One of the best ways to stay dynamic is to follow others. Think complimentary local businesses, as well as competitors located outside your target area.
Answer Questions Outside Your Profile
As well as making an effort to answer any questions posed directly to you, take the time to scour other Houzz profiles and discussion boards for unanswered questions. Or, if you feel you can expand on an existing answer go for it! Don’t be scared to add in a link or two to past projects where necessary. This will help you reach a wider target audience, as well as up your credentials as an interior design expert.
Submit Projects and Get Featured
What better way to boost your business than with a healthy dose of free advertising? When you pull off a project that rocks submit it to Houzz editors and watch your traffic skyrocket. Keep in mind that one of the most lucrative markets is budget friendly projects for small to medium sized homes.
Work Those Keywords
Whether they’re searching on Google or directly from Houzz, browsers will find your profile, projects, albums, idea books and images through keywords. This means it’s essential to pepper your profile with key words and phrases that will draw in traffic. For example, rather than simply use a word or two to describe a picture, take the time to write engaging descriptions that sound great and boast killer SEO credentials.
Are you ready to take your Houzz marketing strategy to the next level? HipDot Media can help you get there with an expert range of services tailored exclusively to interior design businesses.